Loveblock has cultivated wines to be consumed for flavour, with friends and for good. Farming organically and winemaking naturally, peels back the shackles of modern process and returns the wine to the flavours and aromas we always intended to celebrate. When Loveblock pare away the trimmings, they unearth magnificent characters. Thats their goal to produce gracious wines true to the terroir and mindful of the grape. Some complex, some subtle, some fruitful, others aromatic.

An enduring love for the land, combined with a belief in ethical farming and a passion for winemaking has drawn two of New Zealand's most successful wine entrepreneurs back to the industry.Loveblock is the new brand that realises the vision and passion Erica and Kim have to create New Zealand wine that best reflects the terroir on which the grapes are grown while minimising chemical input. Erica has found her Loveblock - a treasured and formidable landscape comprising 85 hectares in Marlborough's Awatere Valley.